Great Wall Motors Hosts Ice and Snow Carnival: Off-Road Alliance Established with Participation from Landace CEO
Changbai Mountains, China – Great Wall Motors recently hosted the highly anticipated Ice and Snow Carnival in the breathtaking Changbai Mountains. This event marked the official establishment of the Great Wall Off-Road Alliance, uniting off-road enthusiasts for an unforgettable winter adventure. Notably, Landace's CEO led his team in this exciting initiative, emphasizing the importance of collaboration within the off-road community.
Celebrating Off-Road Culture
The Great Wall Off-Road Alliance aims to promote the healthy development of off-road culture in China. By providing comprehensive support and services for off-road enthusiasts, the alliance fosters a vibrant community passionate about adventure. Liu Yanzhao, Vice President of Great Wall Motors, stated, “Together, we will drive the growth of off-road culture and create lasting experiences.”
Showcasing Exceptional Vehicle Performance
During the carnival, attendees witnessed remarkable performances from various models under the Haval, Tank, and Great Wall Pickup brands. A highlight of the event was the Tank 500 Hi4-Z, driven by renowned racer Lu Binglong, as he successfully conquered the challenging White Tiger Slope. This nearly 1,000-meter incline, featuring a vertical drop of 180 meters, tested the limits of off-road capability, showcasing Great Wall Motors' engineering excellence.
Landace’s Involvement
Landace's CEO actively participated in the event, highlighting the company's commitment to enhancing off-road experiences. His involvement underscores the collaborative spirit among industry leaders in promoting off-road culture and fostering a sense of community among enthusiasts.
Promoting Safety and Education
As part of the initiative, Great Wall Motors introduced China's first off-road scene grading standards, categorizing various terrains such as snow, mountains, sand, and mud. This framework aims to help enthusiasts assess the difficulty and risks associated with different environments, ensuring safe and enjoyable off-road adventures.
Additionally, Great Wall Motors announced the establishment of the Great Wall Off-Road Academy. This academy will feature physical institutions focused on various off-road scenarios, providing users with essential knowledge and skills for successful expeditions.
Engaging Activities and Experiences
Throughout the Ice and Snow Carnival, participants engaged in thrilling activities, including ice drifting, forest traversing, and high-speed climbs. These experiences allowed attendees to fully appreciate the capabilities of Great Wall Motors' off-road family, reinforcing the company’s commitment to innovation and leadership in the field.
The Ice and Snow Carnival not only celebrated the launch of the Off-Road Alliance but also paved the way for a new chapter in the journey of off-road enthusiasts. Together with Landace’s team and other participants, they embarked on an exciting path of adventure and exploration in the snow-covered peaks.
About Great Wall Motors
Great Wall Motors is a leading automotive manufacturer dedicated to providing innovative and high-quality vehicles. With a focus on off-road capabilities, Great Wall Motors continues to set industry standards and foster a thriving off-road culture in China.
